Brand Guidelines
How to work with, partner with, and represent the McCoy brand family.
Introducing McCoy
McCoy is the base layer of a unified brand ecosystem built to scale learning with clarity and consistency. Quantum powers the intelligence and infrastructure; Surface delivers the white-label platform experience; the McCoy App brings gamified learning to the end user.
Logo
McCoy's logo lives at the intersection of learning and knowledge — drawing on sci-fi imagination and applied wisdom. The wordmark reflects the professionalism of teaching; the brand mark reflects the sci-fi spirit of exploration — the imagination that precedes the technology built to realize it.
Do
Always capitalize the second C in McCoy.
McCoy
Use McCoy word mark vertically with mark
Don’t
Don't use all caps, all lowercase, adjusted kerning, or forget to capitalize the second C.
MCCOY
mccoy
M c C o y
Mccoy
Voice
We speak with confidence, not exaggeration. We describe meaningful capability in concrete language.
Shared Voice
Intelligent
Clear
Optimistic
Rigorous
Mission-driven
Accessible
Prefer
Structured learning
Curriculum systems
Knowledge
Architecture
Secure and responsible
Avoid
Mystical or trend-chasing language
Casual superlatives without proof
Vague claims with no product meaning
Typography
INTER TIGHT / PT MONOInter Tight is McCoy's primary typeface: direct, compact, and readable across product surfaces, brand moments, and presentation systems.
PT Mono supports the system as a technical counterpoint — for labels, metadata, statuses, and structural identifiers. Together, the pair keeps the brand clear, modern, and operational without losing warmth.
Brand Partnerships
In white-label settings, the customer brand may lead while McCoy appears as supporting technology or an attribution layer. Use 'Powered by McCoy' or 'Built on McCoy.' Use 'Powered by Quantum' only when the backend intelligence is the relevant message.
Usage Terms
Our names, logos, and product names — McCoy, Quantum, Surface, and The Game — help people recognize official McCoy products. You can reference them accurately, but don't suggest McCoy sponsors, endorses, or partners with you unless we've agreed to that in writing.
Rules for using McCoy marks:
Use them only to accurately identify McCoy products, services, or integrations.
Use approved versions only, and follow these brand guidelines.
Don't alter, redraw, recolor, animate, or combine our logos with other graphics.
Don't use McCoy, Quantum, Surface, or The Game as the main branding for your own product, company, event, course, publication, or community.
Don't imply that McCoy created, reviewed, certified, or endorsed your work without written permission.
Don't register domains, social handles, app names, trademarks, or ad keywords that could be confused with ours.
Don't put our marks on merch, paid promos, or commercial campaigns without approval.
We may ask you to change or remove any use of our marks.
Product and API references
Use the correct name on first reference: McCoy, Quantum, Surface, The Game, or the McCoy API.
Don't invent compound names, abbreviations, or branded tiers. For integrations, use plain phrases like 'integrates with the McCoy API' or 'lesson content created using Quantum.' Avoid phrasing that implies an official product, partnership, or endorsement.
Press Releases
When mentioning our company in press materials, please identify McCoy as an education technology company building the operating system for global learning. McCoy's mission is to make mastery of any subject accessible to everyone, everywhere — delivered as structured, intelligent learning experiences at global scale. For announcements, blogs, or other communications that go beyond the cases outlined above, or for questions about these guidelines, reach out to McCoy's Partnerships team here
Contact
For legal inquiries and for everything else — including permission requests for the use of our logos, questions about these guidelines, or anything beyond the cases outlined above — please contact here.
